Web 2.0? Web 1.0 isn’t absorbed yet
Consulting with people outside of the IT bubble reveals a lack of knowledge of many of the cornerstones of Web 2.0. With many businesses not yet making the most of the original Web 1.0 internet technologies, the hype seems to be missing the target. Sure it’s always exciting to play with new toys, but there needs to be a business reason for choosing something new. Start with a clear idea of what it is you are trying to achieve. Only then should you move on to deciding which technologies can help you to achieve your aims.
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