Internet marketing, don’t use a scattergun, make a plan
“If you don’t measure it, you can’t manage it”
This old management adage is still relevant today, but many companies still use a scattergun approach for their internet marketing efforts. If you have no idea what worked and what didn’t, you will end up wasting money. You need to set goals, measure them, and then keep refining your efforts to achieve the best results you can. What worked last quarter might not work this quarter, so this should become part of a continuous process.
There are so many different aspects to an internet marketing campaign that it is difficult to know where to start, so we put our heads together and came up with this diagram of areas to consider for an integrated internet marketing campaign.
We’ve left out a lot of fine detail, but this should give you an overview of what may be involved.
If there’s anything you think we’ve missed or if you have a question, please leave a comment and we’ll do our best to answer it.
Tags: continuous process, internet marketing, integrated internet marketing
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