How effective is your website?
OK, so you have a business website, that’s great, what’s next?
Well rather a lot more than you may have thought.
Your website costs you money, so what do you expect to get back as a result? Did you decide what your objectives were for the website? How do you measure its effectiveness?
When your only advertising was a line in the yellow pages, it wasn’t possible to determine how someone found your number unless you asked the question. But with a website it is possible to record visits to your site, where they came from (referrals) and also which areas of the site they were more interested in. By analysing visitor behaviour, and by setting goals and objectives for your website, it is much easier to fine tune your site so that it becomes an effective business tool, rather than a static brochure.
Statistics tools like Google Analytics enable you to easily track how each part of your site is performing, how you direct (funnel) people to the areas you want them to see, how long they spent at the site, and which page they left from, plus many more besides.
Your website can be so much more effective than a brochure, because a brochure can’t tell you how it gets used. A website can.
Tags: brochure, Statistics tools, Google Analytics, website
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