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Business Intelligence: What people say about your business

Before the Internet, companies used press clipping services to understand what the market thought about them. The rise of social media means that it has become increasingly important for companies to understand what is being said about them on the Internet. Now with the re-release of Google Alerts it’s become possible for anybody to track what is being said about their favorite subject.

You can set up Google Alerts to e-mail you whenever your company name is used. Alternatively you might like to track keywords or phrases that are relevant to your businesses marketplace. It’s an important contribution to understanding how your business is seen by the outside world.

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This entry was posted on Friday, March 16th, 2007 at 1:37 pm and is filed under Articles, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Business Intelligence: What people say about your business”

  1. Leo Says:
    April 20th, 2007 at 6:07 pm

    Thanks for the tip about Google alerts, I am amazed that I missed it. I have to get out more…

  2. Administrator Says:
    May 7th, 2007 at 11:38 pm

    Hello Leo, thanks for dropping by. Let me know how you get on and how you use the tip!

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