Archive for March, 2007

Business Intelligence: What people say about your business

Friday, March 16th, 2007

Before the Internet, companies used press clipping services to understand what the market thought about them. The rise of social media means that it has become increasingly important for companies to understand what is being said about them on the Internet. Now with the re-release of Google Alerts it’s become possible for anybody to track what is being said about their favorite subject.

You can set up Google Alerts to e-mail you whenever your company name is used. Alternatively you might like to track keywords or phrases that are relevant to your businesses marketplace. It’s an important contribution to understanding how your business is seen by the outside world.

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