kdr ebusiness

Due to the activity of speculators, who buy up domains on the chance of selling them on for a premium, the chances of being able to obtain a one word or interesting domain name are fairly slim. Nowadays you need to have deep pockets if you want to obtain something memorable.

Unless you think outside the box, like the people behind “delicious”.
Their social bookmarking site is known by the website address del.icio.us

So how does this work?
Website addresses are usually made up of three parts, the prefix, the domain name, and the suffix.

People are used to seeing “www” or “mail” at the start of website addresses, but it is possible to set up your domain with any prefix you like, or you can skip the prefix all together like see2swim.com. The people at delicious set up their prefix as “del”.

By registering the domain name “icio” with the United States domain registry this gave them the suffix of “us”. Thereby giving the final del.icio.us result

So what other words are possible using this domain hack?
Take a look at the ISO country code list. This gives a two letter abbreviation for each country recognised by the ISO. There are domain registries for most of them and many of them are suitable for word endings, for example IM is the abbreviation for the Isle of Man where KDR Ebusiness Ltd. is based.

So how about some of these for a domain name?

• cou.ntercla.im
• ins.urance-cla.im
• den.im
• accla.im
• a.im
• for.h.im

So right now there are plenty of great names available, but don’t be constrained by the conventional, go for the unconventional. You might end up with something much more memorable than a dot com.

Tags: speculators, domains, delicious, del.icio.us, ISO, Isle of Man, unconventional

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“If you don’t measure it, you can’t manage it”

This old management adage is still relevant today, but many companies still use a scattergun approach for their internet marketing efforts. If you have no idea what worked and what didn’t, you will end up wasting money. You need to set goals, measure them, and then keep refining your efforts to achieve the best results you can. What worked last quarter might not work this quarter, so this should become part of a continuous process.

There are so many different aspects to an internet marketing campaign that it is difficult to know where to start, so we put our heads together and came up with this diagram of areas to consider for an integrated internet marketing campaign.

We’ve left out a lot of fine detail, but this should give you an overview of what may be involved.

If there’s anything you think we’ve missed or if you have a question, please leave a comment and we’ll do our best to answer it.

Tags: continuous process, internet marketing, integrated internet marketing

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I’ve been wanting to write up my own definition of this for ages, but then I found this from Security Guru, Bruce Schneier. There’s no way I can say it better. Below is an extract, but I recommend that you read the whole thing.

A hacker is someone who thinks outside the box. It’s someone who discards conventional wisdom, and does something else instead. It’s someone who looks at the edge and wonders what’s beyond. It’s someone who sees a set of rules and wonders what happens if you don’t follow them. A hacker is someone who experiments with the limitations of systems for intellectual curiosity.

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OK, so you have a business website, that’s great, what’s next?

Well rather a lot more than you may have thought.

Your website costs you money, so what do you expect to get back as a result? Did you decide what your objectives were for the website? How do you measure its effectiveness?

When your only advertising was a line in the yellow pages, it wasn’t possible to determine how someone found your number unless you asked the question. But with a website it is possible to record visits to your site, where they came from (referrals) and also which areas of the site they were more interested in. By analysing visitor behaviour, and by setting goals and objectives for your website, it is much easier to fine tune your site so that it becomes an effective business tool, rather than a static brochure.

Statistics tools like Google Analytics enable you to easily track how each part of your site is performing, how you direct (funnel) people to the areas you want them to see, how long they spent at the site, and which page they left from, plus many more besides.

Your website can be so much more effective than a brochure, because a brochure can’t tell you how it gets used. A website can.

Tags: brochure, Statistics tools, Google Analytics, website

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